TY  - BOOK
AU  - TROCHIM WILLIAM M K
TI  - RESEARCH METHODS
U1  - 001.42 TRO 
PY  - 2008///
CY  - NEW DELHI
PB  - BIZTANTRA PUB
KW  - MARKETING RESEARCH (N-1)
N2  - THE BOOK DEALS WITH ISSUES OF SAMPLING,MEASUREMENT,DESIGN AND ANALYSIS AS WELL AS THE THEORIES OF VALIDITY BEHING THEM
ER  -