TY  - BOOK
AU  - LINDQUIST JAY D , SIRGY M JOSEPH
TI  - CONSUMER BEHAVIOR
SN  - 9788177223835
U1  - 658.834 LIN/SIR 
PY  - 2008///
CY  - NEW DELHI
PB  - BIZTANTRA PUB
KW  - CONSUMER BEHAVIOUR (G-16)
KW  - MARKETING CONSUMER BEHAVIOR
N2  - THE BOOK COVERS THE FAMILY AND ORGANIZATIONAL SHOPPING/BUYNG/CONSUMING BEHAVIOUR WHICH HELPS MARKETERS MAKE EFFECTIVE PRODUCT, PRICE, PLACE AMD PROMOTION DECISIONS
ER  -