TY - BOOK AU - KOTLER PHILIP TI - MARKETING MANAGEMENT U1 - 658.802 KOT/KEL PY - 2009/// CY - NEW DELHI PB - PEARSON EDUCATION KW - MARKETING, CASES, RURAL MARKETING(G-01) KW - MARKETING N2 - THE BOOK COVERS NEW CASES FROM SOUTH ASIAN COUNTRIES INCLUDING SOCIOECONOMIC CHARACTERISTICS OF URBAN AND RURAL CONSUMERS. NEW ACCESS TO CASES OFINTERNATIONAL VERSIONS OF MARKETING MANAGEMENT. BREAKTHROUGH MARKETING BOXES TO HIGHLIGHT INNOVATIVE AND INSIG ER -