TY  - BOOK
AU  - ICFAI PRESS
TI  - CASE STUDIES IN INDUSTRIAL MARKETING
U1  - 658.848 ICF 
PY  - 2006///
CY  - HYDERABAD
PB  - ICFAI PRESS
KW  - INDUSTRIAL MARKETING, CASES (G-48)
N2  - THIS BOOK CONTAINS 20 CASE STUDIES DEALING WITH DIFFERENT ASPECTS OF INDUSTRIAL MARKETING
ER  -