TY  - BOOK
AU  - DHUNNA MUKESH
TI  - MARKETING MANAGEMENT TEXT AND CASES
SN  - 9788189547103
U1  - 658.848 DHU 
PY  - 2005///
CY  - NEW DELHI
PB  - WISDOM PUB
KW  - CASES IN MARKETING (G-52)
N2  - MARKET SEGMENTATION,SALES FORECASTING, CHANNELS OF DISTRIBUTION, PRICING DECISIONS, PRODUCT LIFE CYCLE, INDUSTRIAL MARKETING
ER  -