TY  - BOOK
AU  - BUSINESS WORLD
TI  - BUSINESS WORLD : SELECTED CASE STUDIES :UNDERSTANDING BEHAVIOUR
U1  - 658.835 BUS 
PY  - 2004///
CY  - MUMBAI
PB  - BUSINESS WORLD PUB
KW  - CASES IN MARKETING (G-49)
N2  - SELECTED CASE STUDIE,UNDERSTANDING BEHAVIOUR
ER  -