TY  - BOOK
AU  - KERIN ROGER
TI  - STRATEGIC MARKETING : PROBLEMS,CASES AND COMMENTS
SN  - 0-13-123030-1
U1  - 658.835 KER/PET 
PY  - 2004///
CY  - NEW JERSEY
PB  - PEARSON EDUCATION ( SINGAPORE)PTE. LTD.
KW  - MARKETING GENERAL (G-48)
N2  - MARKETING STRATEGY REFORMULATION, COMPREHENSIVE MARKETING PROGRAMS, PRICING STRATEGIC
ER  -