TY  - BOOK
AU  - SENGUPTA SUBROTO
TI  - BRAND POSITIONING :  STRATEGIES FOR COMPETITIVE ADVANTAGE
SN  - 9780070581593
U1  - 658.834 SEN 
PY  - 2003///
CY  - NEW DELHI
PB  - TATA MACGRAW HILL
KW  - BRAND POSITIONING (G-27)
KW  - MARKETING MANAGEMENT
N2  - BRAND IMAGE,RANK,PRCEPTUAL MAP,CASE STUDIES
ER  -