TY - BOOK AU - RAMASWAMY V S TI - MARKETING MANAGEMENT SN - 333937198 U1 - 658.802 RAM/NAM PY - 2002/// CY - NEW DELHI PB - MACMILLAN PRESS LTD KW - MARKETING (G-02) N2 - Pricing,Direct Marketing,Sales Management,Sales Forecasting,Web Marketing ER -