TY  - BOOK
AU  - KAZMI S H H , BATRA SATISH K
TI  - ADVERTISING AND SALES PROMOTION
SN  - 8174462597
U1  - 659.1 KAZ/BAT 
PY  - 2001///
CY  - NEW DELHI
PB  - EXCEL BOOKS
KW  - MARKETING ADVERTISING (G-6)
N2  - ADVERTISING AND SALES PROMOTION
ER  -