TY  - BOOK
AU  - KOTLER PHILIP
TI  - KOTLER ON MARKETING
SN  - 9780684860381
U1  - 658.802 KOT 
PY  - 1999///
CY  - NEW YORK
PB  - THE FREE PRESS
KW  - MARKETING  (G-03)
N2  - THIS BOOK IS ABOUT WINNING PROFITABLY,OPTIMALLY CREATING AND MANAGING DEMAND FROM VARIOUS CUSTOMERS FOCUSEDS
ER  -