TY  - BOOK
AU  - KOTLER PHILIP
TI  - PRINCIPLES OF MARKETING
SN  - 9788120314900
U1  - 658.802  KOT/ARM 
PY  - 1999///
CY  - NEW DELHI
PB  - PRENTICE HALL PUB
KW  - MARKETING MANAGEMENT (G-2)
ER  -