TY  - BOOK
AU  - QUELCH JOHN A , LEONG SIEW M , ANG SWEE H , TAN CHIN T
TI  - CASES IN MARKETING MANAGEMENT AND STRATEGY
SN  - 9780135770573
U1  - 658.848 QUE/LEO 
PY  - 1996///
CY  - SINGAPORE
PB  - PRENTICE HALL PUB
KW  - CASES IN INTERNATIONAL MARKETING AND STRATEGY
KW  - MARKETING CASES (G-52)
N2  - CASES IN INTRNATIONAL MARKETING AND STRATEGY,ASIA PACIFIC
ER  -