TY - BOOK AU - DHOLAKIO NIKHILESH TI - MARKETING MANAGEMENT CASES AND CONCEPTS U1 - 658.848 DHO/KHU PY - 1997/// CY - NEW DELHI PB - MACMILLAN INDIA PUB KW - CASE STUDY IN MARKETING (G-04) KW - MARKETING N2 - CASES IN MARKETING,FORECASTING, SALES MANAGEMENT,MARKETING RESEARCH ER -