TY  - BOOK
AU  - RIES AL , TROUT JACK
TI  - POSITIONING THE BATTLE FOR YOUR MIND
SN  - 070993004996
U1  - 658.834 3 RIE/TRO 
PY  - 1986///
CY  - NEW YORK
PB  - WARNER BOOKS
KW  - BRAND POSITIONING,NAMES (G-27)
KW  - MARKETING POSITIONING
N2  - BRANDING,ADVERTISING,POSITIONING
ER  -