TY  - BOOK
AU  - Pont,Simon
TI  - The Better Mousetrap: brand invention in a media democracy 
SN  - 9780749466213
AV  - HF5415.1255 .P66 2013
U1  - 658.827 PON 23
PY  - 2013///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Internet marketing
ER  -