TY - BOOK AU - SRINIVASAN, R. TI - CASE STUDIES IN MARKETING U1 - 658.811 PY - 2000/// CY - NEW DELHI PB - PRENTICE HALL INDIA KW - CASE STUDIES IN MARKETING KW - CASES IN MARKETING N1 - SYSTEM SALES627/26.12.2000; 627/26.12.2000 ER -