TY  - BOOK
AU  - Kotler  Philip
AU  - Pfoertsch  Waldemar
TI  - Ingredient Branding :- Making the Invisible visible
SN  - 9.78364E+12
U1  - 658.827 KOT 9202 
PY  - 2010///
CY  - London
PB  - Springer-Verlag
KW  - Branding
N1  - The Forward Books
ER  -