TY  - BOOK
AU  - Zook Chris
TI  - Beyond the core : expand your market without abanding your roots
SN  - 9.78158E+12
U1  - 658.406 ZOO/BEY 8481 
PY  - 2004///
CY  - Boston
PB  - Harvard Business Press
N1  - The Forward Books
ER  -