TY  - BOOK
AU  - Rajagopal 
TI  - Marketing management: text and cases
SN  - 8125907734
U1  - 658.8 RAJ/MAR 7363 
PY  - 2009///
CY  - Noida
PB  - Vikas Publishing House Pvt.Ltd.
KW  - Marketing Management
N1  - The Forward Books
ER  -