TY  - BOOK
AU  - Farris Paul W
AU  - Neil T. Bendle and Phillip E. Pfeifer 
TI  - Marketing metrics : 50+ metrics every executive should master
SN  - 9788177584905
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Dorling Kindersley ( India ) Pvt.Ltd.
KW  - Marketing management
ER  -