TY  - BOOK
TI  - New Products Management 9 Th Ed
SN  - 9780071332651
U1  - 93101 CRA/BEN 
CY  - New Delhi
PB  - Tata Mcgraw Hill Education Private Ltd
KW  - Business Management ( Ob,Crm,Supply Chain Mgt. Etc. )
ER  -