TY - BOOK AU - BLAICH, ROBERT TI - PRODUCT DESIGN AND CORPORATE STRATEGY U1 - 658.575 PY - 1993/// CY - NEW YORK PB - MCGRAW HILL KW - PRODUCT DESIGN AND CORPORATE STRATEGY KW - PRODUCT MANAGEMENT N1 - GLOBAL BKS.1795/06.08.98; 1795/06.08.98 ER -