TY  - BOOK
AU  - CRAVENS, DAVID 
TI  - STRATEGIC MARKETING
U1  - 658.4012 
PY  - 1997///
CY  - CHICAGO
PB  - IRWIN
KW  - STRATEGIC MARKETING
KW  - Marketing
N1  - THE WRITE CHOICE526/97-98=03.03.98; 526/97-98=03.03.98
ER  -