TY  - BOOK
AU  - SAXENA, RAJAN 
TI  - MARKETING MANAGEMENT
PY  - 1997///
PB  - Tata Mcgraw Hill Publishing Compnay Ltd.
KW  - MARKETING MANAGEMENT
N1  - THE WRITE CHOICE420/97-98/9.1.98; 420/97-98/9.1.98
ER  -