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Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004.Description: xvii, 310 p. ; 23 cmISBN:
  • 0761927999 (pbk.)
Subject(s): DDC classification:
  • 659.1 21 42479
LOC classification:
  • HF5823 .J7172 2004
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library 659.1/JON 42479 (Browse shelf(Opens below)) Available siu-b-42479

Includes bibliographical references (p. 245-251) and index.

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