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Eating The Big Fish

By: Morgan Adam.
Material type: TextTextPublisher: New York John Wiley & Sons 1999Description: 286.ISBN: 471242098.Subject(s): Marketing Brand (R-16)DDC classification: 658.827 MOR Summary: How Challenger Brands Can Compate Against Brand Leaders
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Item type Current location Collection Call number Status Date due Barcode
Books Books Symbiosis Centre for Information Technology
REFERENCE CUPBOARD
657.827 MOR (Browse shelf) Available SCIT-B-7227
Books Books Symbiosis Institute of International Business
Reference
Reference 658.827 MOR (Browse shelf) Available SIIB-B-3377

How Challenger Brands Can Compate Against Brand Leaders

English

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