Qualitative research methods for media studies / Bonnie S. Brennen.

By:

Brennen, Bonnie

Material type: Text

TextPublication details: New York : Routledge, c2013.Description: vii, 238 p. ; 24 cmISBN:

9780415890212 (hardback)
0415890217 (hardback)
9780415890229 (paperback)
0415890225 (paperback)
9780203086490 (ebook)
020308649X (ebook)

Subject(s):

DDC classification:

302.23072 23 39191

LOC classification:

P91.3 .B74 2013

Other classification:

SOC052000

Summary: "This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"--

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library	302.23072/BRE 39191 (Browse shelf(Opens below))	Available		siu-b-39191

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Previous	302.23072/ASA 42353 MEDIA RESEARCH TECHNIQUES	302.23072/BER 39192 Media and communication research methods :	302.23072 BRE Qualitative research methods for media studies	302.23072/BRE 39191 Qualitative research methods for media studies /	302.23072/BRE 42123 Qualitative research methods for media studies /	302.23072 DAY Media metrics :	302.23072/FOR 40485 The Handbook of Media and Mass Communication Theory	Next

Includes bibliographical references and index.

"This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"--

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