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To sell is human : the suprising truth about persuading, convincing and influencing others / by Daniel H. Pink.

By: Pink, Daniel H.
Material type: TextTextPublisher: Canongate New York 2013Description: 257 p. : ill. ; 24 cm.ISBN: 9781922079794 (pbk.); 9780857867186.Subject(s): Persuasion (Psychology) | Influence (Psychology) | Selling -- Psychological aspectsDDC classification: 153.852 OR 158.1 Summary: In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H.Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students onthe value of an education.
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Books Books Symbiosis Institute of Management Studies
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658.312 PIN (Browse shelf) Available SIMS-B-019951

Includes bibliographical references and index.

In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H.Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students onthe value of an education.

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