Amazon cover image
Image from Amazon.com

We are like that only: understanding the logic of consumer India

By: Publication details: Penguin Books 2009 NoidaDescription: xvii, 281 p. 22 cmISBN:
  • 9780143065975
Subject(s): DDC classification:
  • 658.8342 BIJ
Summary: "The Indian Market is about a lot of people consuming a little bit each that adds up to a lot the Indian DNA is about continuity with change; it is about ""This as well as That""; about cobbling together clever and low-cost solutions that are ingenious combinations and adaptations of products available in the market.With a billion plus consumers India is one of the largest; most varied and stratified markets in the world today. It is young, with rising incomes and purchasing power, and has only just begun its consumption journey. It successfully fathoms how much Indians earn, how they consume, what they consume and what dictates their consumption choices.Taking cues from economics, demography, history, culture, philosophy and good old common sense."
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8342 BIJ (Browse shelf(Opens below)) Available SIBMH-B-11819

"The Indian Market is about a lot of people consuming a little bit each that adds up to a lot the Indian DNA is about continuity with change; it is about ""This as well as That""; about cobbling together clever and low-cost solutions that are ingenious combinations and adaptations of products available in the market.With a billion plus consumers India is one of the largest; most varied and stratified markets in the world today. It is young, with rising incomes and purchasing power, and has only just begun its consumption journey. It successfully fathoms how much Indians earn, how they consume, what they consume and what dictates their consumption choices.Taking cues from economics, demography, history, culture, philosophy and good old common sense."

There are no comments on this title.

to post a comment.