Fundamentals of supply chain management: twelve drivers of competitive advantage
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TextPublication details: New Delhi Response Books 2013Description: 293 pages; illustrations; 23 cmISBN: - 9788178294575
- 658.7 MEN
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"Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage, the companion book to the bestselling text Supply Chain Management, has been developed as a supplemental text for any course dealing with strategy and supply chains. John Mentzer identifies twelve drivers of competitive advantage as clear strategic points managers can use in their companies. The roles of all of the traditional business functions - marketing, sales, logistics, information systems, finance, customer services, and management - in supply chain management are also addressed. Complete with cases and real examples from corporations around the world, the book's exemplars will help students and practicing managers to understand, implement, and manage supply chains successfully."
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