The user's journey : storymapping products that people love / Donna Lichaw.
Material type:
- text
- unmediated
- volume
- 9781933820316
- 1933820314
- 658.8 23
- HF5415 .L4895 2016
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
![]() |
Symbiosis Institute of Design | General Book | 658.8 (Browse shelf(Opens below)) | Available | SID-B-12359 |
Includes bibliographical references and index.
Mapping the story -- How story works -- Concept stories -- Origin stories -- Usage stories -- Finding and mapping your story -- Using your story -- Rules of thumb.
"Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy." -- Back cover.
There are no comments on this title.