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The user's journey : storymapping products that people love / Donna Lichaw.

By: Material type: TextTextPublisher: Brooklyn, New York : Rosenfeld Media, [2016]Description: xiv, 146 pages : illustrations (chiefly color) ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781933820316
  • 1933820314
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .L4895 2016
Contents:
Mapping the story -- How story works -- Concept stories -- Origin stories -- Usage stories -- Finding and mapping your story -- Using your story -- Rules of thumb.
Summary: "Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy." -- Back cover.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Design General Book 658.8 (Browse shelf(Opens below)) Available SID-B-12359

Includes bibliographical references and index.

Mapping the story -- How story works -- Concept stories -- Origin stories -- Usage stories -- Finding and mapping your story -- Using your story -- Rules of thumb.

"Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy." -- Back cover.

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