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From products to services : insight and experience from companies which have embraced the service economy / Laurie Young.

By: Material type: TextTextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.Description: x, 353 p. : ill. ; 24 cmISBN:
  • 9780470026687 (cloth : alk. paper)
  • 0470026685 (cloth : alk. paper)
Subject(s): DDC classification:
  • 658.575 2 22 SID-B-12300
LOC classification:
  • HD9980.5 .Y68 2008
Other classification:
  • 85.10
Online resources:
Contents:
Why products companies consider service business -- Clarifying the strategic intent of the service business -- The degree of change needed to set up a service business -- First base : gaining a clear perspective of service markets -- Creating the services to be sold in the new market -- Altering the operations of a product company to provide services -- Selling services -- Marketing services instead of products -- Positioning a product brand in a service market -- In conclusion.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Design General Book 658.575 2 (Browse shelf(Opens below)) Available SID-B-12300

Includes bibliographical references (p. [345]-346) and index.

Why products companies consider service business -- Clarifying the strategic intent of the service business -- The degree of change needed to set up a service business -- First base : gaining a clear perspective of service markets -- Creating the services to be sold in the new market -- Altering the operations of a product company to provide services -- Selling services -- Marketing services instead of products -- Positioning a product brand in a service market -- In conclusion.

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