Contrarian Branding: Stand out by camouflaging the competition Roland van der Vorst
Publication details: BIS Publishers B.V 2017ISBN:- 9789063694630
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Symbiosis Institute of Design | General Bo | 658.827 (Browse shelf(Opens below)) | Available | SID-B-12027 | ||
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Symbiosis Institute of Technology, Lavale hill base, Pune General Stacks | 658.827/ROL (Browse shelf(Opens below)) | Checked out | WORDI/2019/CRB/518 | 28/08/2025 | SIT-B-16537 |
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| 658.827/MOR Eating the big fish:how challenger brands can compete against brand leaders | 658.827/ PAM Booming brands: Inspiring journeys of 11'made of India' brands | 658.827/ RIE The 22 immutable laws of branding | 658.827/ROL Contrarian Branding: Stand out by camouflaging the competition | 658.83 /BOY Marketing research : text and cases | 658.83/TUL Marketing research : measurement and method | 658.83/TUL Marketing research : measurement and method |
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