What makes business rock building the world's largest global networks
By: Roedy, Bill.
Contributor(s): Fisher, David.
Material type:
TextPublisher: Hoboken, N.J. Wiley India 2012Description: 281.ISBN: 9788126533626.Subject(s): Biography | United States | Roedy | MTV Networks | Mass mediaDDC classification: 384.55065 Summary: "Global business lessons from Bill Roedy, the man who built the world's largest entertainment network. What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms. Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland."
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Symbiosis Institute of Business Management - Hyderabad General | General Bo | 384.55065 ROE (Browse shelf) | Available | SIBMH-B-9912 |
"Global business lessons from Bill Roedy, the man who built the world's largest entertainment network. What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms. Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland."
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