Emotionomics: leveraging emotions for business success

By:

Hill, Dan

Material type: Text

TextPublication details: Koganpage 2009 New DelhiEdition: Revised EditionDescription: 345ISBN:

9780749457006

Subject(s):

DDC classification:

658.0019 HIL

Summary: "Emotionomics will help you to understand emotions in terms of business opportunities. In today's highly competitive marketplace where many products look alike, it is the emotional benefit of a product that can make the difference. At the same time, companies with engaged, productive workforces will undoubtedly achieve a competitive advantage." "Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees. It will teach you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management." "Emotions matter, and this book will help you not only to step closer to customers and employees, but to also step ahead of your competitors."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.0019 HIL (Browse shelf(Opens below))	Checked out	21/01/2023	SIBMH-B-9566

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Previous	658 SCO What to do in an emergency	658 WOM Lean thinking: banish waste and create wealth in your corporation	658.0019 BAC The behavioral advantage:	658.0019 HIL Emotionomics: leveraging emotions for business success	658.0019 JAC Management rewired	658.0019 TED Denial	658.007/2 THO Research skills for management studies	Next

"Emotionomics will help you to understand emotions in terms of business opportunities. In today's highly competitive marketplace where many products look alike, it is the emotional benefit of a product that can make the difference. At the same time, companies with engaged, productive workforces will undoubtedly achieve a competitive advantage." "Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees. It will teach you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management." "Emotions matter, and this book will help you not only to step closer to customers and employees, but to also step ahead of your competitors."

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