Segmentation, revenue management and pricing analytics

By:

Bodea, Tudor

Contributor(s):

Ferguson, Mark

Material type: Text

TextPublication details: New Delhi Routldge 2014Description: x, 255 pages 25 cmISBN:

9781138673182

Subject(s):

DDC classification:

658.1554 BOD

Summary: "The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits"

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.1554 BOD (Browse shelf(Opens below))	Available		SIBMH-B-9198

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Previous	658.15224 SAR Fundraising management:	658.155 BOG Implementing beyond budgeting-unlocking the perormance potential	658.155 YOE Principles of risk analysis:	658.1554 BOD Segmentation, revenue management and pricing analytics	658.16 BOR M&A, from Planning to integration	658.16 COL How the mighty fall-and why some companies never give in	658.162 GAU Mergers	Next

Includes bibliographical references and index.

"The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits"

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