Political marketing / Vol. 1, Political marketing: concepts and theories

By:

Baines Paul R

Material type: Text

TextPublication details: London SAGE 2011Description: ix, 320 p; 24 cmISBN:

9781849207843

Subject(s):

DDC classification:

320.0688 BAI

Summary: 'Political marketing has developed in parallel with commercial marketing through the course of the 20th century. This collection draws together the most influential writings over each phase of its development'

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Non-fiction	320.0688 BAI (Browse shelf(Opens below))	Available	SIBMH-B-7672
Books	Symbiosis Institute of Business Management - Hyderabad General	Non-fiction	320.0688 (Browse shelf(Opens below))	Available	SIBMH-B-7673
Books	Symbiosis Institute of Business Management - Hyderabad General	Non-fiction	320.0688 (Browse shelf(Opens below))	Available	SIBMH-B-7674

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'Political marketing has developed in parallel with commercial marketing through the course of the 20th century. This collection draws together the most influential writings over each phase of its development'

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