Amazon cover image
Image from Amazon.com

Principles of direct and database marketing : a digital orientation / Alan Tapp.

By: Material type: TextTextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2008.Edition: 4th edDescription: xvi, 517 p. : ill., maps, plans ; 25 cmISBN:
  • 9780273713029 (pbk.)
  • 0273713027 (pbk.)
Subject(s): DDC classification:
  • 658.872 22
Tags from this library: No tags from this library for this title. Log in to add tags.

Previous ed.: 2005.

Includes index.

There are no comments on this title.

to post a comment.