Principles of direct and database marketing : a digital orientation / Alan Tapp.
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TextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2008.Edition: 4th edDescription: xvi, 517 p. : ill., maps, plans ; 25 cmISBN: - 9780273713029 (pbk.)
- 0273713027 (pbk.)
- 658.872 22
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Symbiosis School for Liberal Arts | 658.872 (Browse shelf(Opens below)) | Available | SSLA-B-6624 |
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| 658.8342/LOU CONSUMER BEHAVIOR | 658.8/343082 What women want : | 658.85 The Mackay MBA of selling in the real world / | 658.872 Principles of direct and database marketing : | 658/AAK Building Strong Brands | 658/ADA Brand Simple | 658/ADE Entrepreneurial Finance |
Previous ed.: 2005.
Includes index.
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