Predatory thinking : a masterclass in out-thinking the competition
Material type: TextPublication details: Pan Books 2014 LondonDescription: 262ISBN:- 9781447285342
- 302.14 TRO
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Institute of Business Management - Hyderabad General | General Book | 302.14 TRO (Browse shelf(Opens below)) | Available | SIBMH-B-8356 |
"Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge."
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