Beyond the core: expand your market without abandoning your roots

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Material type: Text

TextPublication details: Harvard Business School Press Bostan, Massachusetts, 2004.Description: xv, 214 pages: illustrations; 24 cmISBN:

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Summary: "Annotation Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad		658.155 CHR (Browse shelf(Opens below))	Available		SIBMH-B-8328
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.406 ZOO (Browse shelf(Opens below))	Available		SIBMH-B-2769

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Previous	658.154 WEL Budgeting: profit planning and control	658.155 ADR The Art Of Profitability	658.155 BOG Implementing beyond budgeting-unlocking the perormance potential	658.155 CHR Beyond the core: expand your market without abandoning your roots	658.155 CRO Revenue management: hard-core tactics for market domination	658.155 DAM The dark side of valuation:	658.155 HAR Harvard business review on managing external risk	Next

"Annotation Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy."

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