Beyond the core: expand your market without abandoning your roots
Material type:
TextPublication details: Harvard Business School Press Bostan, Massachusetts, 2004.Description: xv, 214 pages: illustrations; 24 cmISBN: - 9781578519514
- 658.406 ZOO
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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Symbiosis Institute of Business Management - Hyderabad | 658.155 CHR (Browse shelf(Opens below)) | Available | SIBMH-B-8328 | ||
Books
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Symbiosis Institute of Business Management - Hyderabad General | General Book | 658.406 ZOO (Browse shelf(Opens below)) | Available | SIBMH-B-2769 |
"Annotation Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy."
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