All you need is a good idea!: how to create marketing messages that actually get results

By:

Heyman, Jay H

Material type: Text

TextPublication details: Wiley 2008 Hoboken, N.J.Description: xxix, 236 pages; 24 cmISBN:

9780470237915

Subject(s):

DDC classification:

658.8 JAY

Summary: "Jay Heyman's All You Need Is a Good Idea! shows small business owners, entrepreneurs, and marketers how to create strong marketing and advertising ideas that increase sales dramatically without having to invent new products, increase sales forces, or find new distribution channels. Informal, relaxed, yet extremely practical, All You Need Is a Good Idea! coaches and instructs readers with a simple, easy-to-follow style that stresses creativity. It provides unique, hands-on guidance, from generating the first fuzzy notion to perfecting the final idea, and includes real-world examples of actual marketing campaigns."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Non-fiction	658.8 JAY (Browse shelf(Opens below))	Available		SIBMH-B-8256

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"Jay Heyman's All You Need Is a Good Idea! shows small business owners, entrepreneurs, and marketers how to create strong marketing and advertising ideas that increase sales dramatically without having to invent new products, increase sales forces, or find new distribution channels. Informal, relaxed, yet extremely practical, All You Need Is a Good Idea! coaches and instructs readers with a simple, easy-to-follow style that stresses creativity. It provides unique, hands-on guidance, from generating the first fuzzy notion to perfecting the final idea, and includes real-world examples of actual marketing campaigns."

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