Rethinking the corporation : the architecture of change

"Change or die" has become the rallying cry of companies around the globe. But despite these brave words, actual, sustainable change often remains an elusive ideal as companies flounder around in a foaming sea of buzzwords, theories, and approaches. Leaders wonder: Should we downsize ... or rightsize ... bring in TQM ... empower the workforce ... maybe reengineer ... or find our core competence? For many companies these crisis-driven cures have not delivered on their promises. "Some have been worse than the ills they tried to cope with," points out author and organization planner Robert Tomasko. "Thriving into the twenty-first century requires more. It necessitates abandoning the nineteenth century logic that still drives many organizations. It requires a from-the-ground-up rethinking of the corporation - its size, its structure, and its infrastructure."