Winning at innovation: the A-to-F model

By:

Trías de Bes, Fernando

Contributor(s):

Kotlar, Philip

Material type: Text

TextPublication details: Palgrave Macmillan, 2011. Basingstoke ,England.Description: xvi, 272 pages: illustrations; 25 cmISBN:

9780230395350

Subject(s):

DDC classification:

TRI 658.514

Summary: "Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Trías de Bes, two of the world's leading experts in marketing and innovation, together present a revolutionary model for innovation."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.514 TRI (Browse shelf(Opens below))	Available		SIBMH-B-8075

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Previous	658.514 GAW Platform leadership : how Intel, Microsoft, and Cisco drive industry innovation	658.514 KUR Entrepreneurship: theory, process, practice	658.514 MOO The management performance and development manual	658.514 TRI Winning at innovation: the A-to-F model	658.54 GRE The management skills manual: finance and budgeting for line managers	658.56 LEH Product management	658.56 STA Competing against time : how time-based competition is reshaping global markets	Next

"Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Trías de Bes, two of the world's leading experts in marketing and innovation, together present a revolutionary model for innovation."

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