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Winning in emerging markets : a road map for strategy and execution

By: Contributor(s): Material type: TextTextPublication details: Harvard Business Press, Boston, Mass., 2010.Description: xii, 247 pages; 24 cmISBN:
  • 9781422166956
Subject(s): DDC classification:
  • 658.4012 KHA
Summary: "Rather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations."
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"Rather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations."

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