The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.

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TextPublication details: New York : HarperBusiness, c2002.Edition: 1st ed. [expanded]Description: xvi, 255 p. : ill. ; 24 cmISBN:

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The 22 immutable laws of branding -- The 11 immutable laws of internet branding.

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis School for Liberal Arts	658/RIE (Browse shelf(Opens below))	Available		SSLA-B-6056

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"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."

Includes index.

The 22 immutable laws of branding -- The 11 immutable laws of internet branding.

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