How to Have Creative Ideas: 62 exercises to develop the mind

By:

Edward de Bono

Material type: Text

TextPublication details: RHUK 2007Description: 192pISBN:

9780091910488

DDC classification:

153.35 SID-B-9906

Summary: In How to Have Creative Ideas Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was 'cloak', ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters and waitresses. Or, if asked to make a connection between the two random words 'desk' and 'shorts', readers may come up with: both are functional; desks have 'knee holes' and shorts expose the knees; traditionally they were both male-associated items.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Design On Display	153.35 SID-B-9906 (Browse shelf(Opens below))	Available		SID-B-9906

In How to Have Creative Ideas Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was 'cloak', ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters and waitresses. Or, if asked to make a connection between the two random words 'desk' and 'shorts', readers may come up with: both are functional; desks have 'knee holes' and shorts expose the knees; traditionally they were both male-associated items.

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