DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT

By:

CHAFFEY DAVE

Material type: Text

TextPublication details: UK PERSON EDUCATION LTD 2015Edition: 6th edDescription: xxxi, 680ISBN:

978-0-273-78654-2

Subject(s):

ELECTRONIC COMMERCE, BUSINESS ENTERPRISES - COMPUTER NETWORKS

DDC classification:

658.872/CHA

Summary: This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	Symbiosis Institute of Computer Studies and Research Reference	Reference	658.872/CHA (Browse shelf(Opens below))	Available	ELECTRONIC COMMERCE, BUSINESS ENTERPRISES - COMPUTER NETWORKS		SICSR-B-19195

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Previous	658.84 SMI/DAV E marketing excellence : the heart of ebusiness	658.84 STR/ANS E-MARKETING	658.84 STR/FRO E.marketing	658.872/CHA DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT	658.872/LAU/TRA E-COMMERCE: BUSINESS, TECHNOLOGY, SOCIETY	658'84 SCU/WOO B2B EXCHANGES: THE KILLER APPLICATION IN THE E-BUSINESSTO BUSINESS INTERNET REVOLUTION	658BHA/RAM BHA/RAM COMPUTERS AND INFORMATION MANAGEMENT	Next

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.

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