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Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay.

By: Material type: TextTextPublication details: New Delhi Sage Publications India Pvt Ltd 2015Description: xi, 175 pages : illustrations ; 22 cmISBN:
  • 9788132113928 (hardback : alk. paper)
Subject(s): DDC classification:
  • 659.1430954 23 42039
LOC classification:
  • HF6146.T42 C43 2014
Contents:
Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library 659.1430954/CHA 42039 (Browse shelf(Opens below)) Available siu-b-42039
Books Books Symbiosis International University Central Library 659.1430954/CHA 42040 (Browse shelf(Opens below)) Available siu-b-42040

Includes bibliographical references (pages 166-169) and index.

Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india.

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